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Get It NowTips, advice, best practices, and examples for using Optimizely product features.
On November 18th, 2014, we publicly released Optimizely’s iOS editor. Before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product (MVP) to an MVPP—the Minimum Viable Product we’re Proud of.
This is the story of how we pulled this off, what we learned along the way, and product development tips to help you ship great products, from the perspective of someone who just did it.
The Optimizely REST API now has a new endpoint for results. With this new functionality, developers can programmatically retrieve experiment results data. Read more to learn about the exciting ways we envision this API endpoint being used.
75% of US customers appreciate when companies customize messaging and offers to them, but most companies struggle to achieve this in the digital space.
In a world where your customers interact with you every day at multiple touch points across multiple channels, Audiences make it even easier for you to optimize and deliver them personalized experiences.
Today, we’re excited to announce that Annotations are now available to all Optimizely Platinum customers. Annotations allow you to add notes directly onto your experiment results, to provide a complete picture of the internal and external factors that might play a role.
Today we’re excited to announce that Optimizely’s new results page is available to all customers.
The results page is Optimizely’s #1 most viewed page, so rebuilding it was no small task. We ran multiple rounds of user research and conducted an extended opt-in beta with more than 6,000 users.
In this post, we walk through the features of the brand new experiment results page.
We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.
Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.
In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
