In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
Using Optimizely
Tips, advice, best practices, and examples for using Optimizely product features.
Updates to Optimizely Experiments and the Optimizely JavaScript Library
10 Ways to A/B Test Better with Targeting
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
OpenSSL Security Update
Introducing Optimizely for iOS: Developer Preview
Today, we’re excited to announce the invitation-only Developer Preview of Optimizely for iOS. Optimizely for iOS is exactly what it sounds like: Fast and scalable A/B testing and optimization for native iOS apps, built on the same advanced platform trusted by more than 6,000 customers.
Big Results on Small Screens: New Releases for Mobile
The rate of smartphone users across the globe is growing rapidly. Globally there are over 1.5B smartphone users with a YoY growth rate of 31%. Not only do more people own smartphones, they use them to consume more content and do more business.
Today, consumers want to do the same things on their mobile phones as they do on their desktop, and businesses should be able to test their mobile sites just like their desktop sites.
In the past year alone, we have seen mobile traffic to Optimizely.com double. Hence today we have two big announcements to make Optimizely more mobile-friendly and mobile testing available to everyone.
Optimizely Now Accepts £ and €
Everyday around the time Optimizely employees are wrapping up their day in Amsterdam, the rest of us are starting the day at our San Francisco headquarters. Our team is expanding globally to keep up with the growing demand from 5,000+ customers using Optimizely in over 50 different countries. Since launching Optimizely in nine new languages […]
Now See Changes…With Change History
Sometimes, it takes a village. Between setting up and hitting start, many people on many different teams can touch an Optimizely experiment. It’s important that users from marketing to web analytics to engineering have a method to communicate with each other when changes are made in their Optimizely experiments. To that end, we are excited […]
Introducing Custom Tags
Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]
Optimizely is Now Available in 10 Languages
You’ve always been able to use the Optimizely digital experience platform to perform A/B testing on any website in any language, but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages: Danish: Website-optimering gjort let. Dutch: Gemakkelijke website-optimalisatie. French: L’optimisation de sites Web […]
