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We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.
Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.
In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
Today, we’re excited to announce the invitation-only Developer Preview of Optimizely for iOS. Optimizely for iOS is exactly what it sounds like: Fast and scalable A/B testing and optimization for native iOS apps, built on the same advanced platform trusted by more than 6,000 customers.
![Introducing “Preview As” [SLIDESHOW]](https://blog.optimizely.com/wp-content/uploads/2014/01/Screen-Shot-2014-01-22-at-5.47.30-PM-150x112.png)
When you’re in the thick of testing, targeting visitors by attributes or running multiple experiments on one webpage, it can be difficult to track how your site will appear to your website visitors.
The good news? We’re introducing a new feature to streamline your testing and ensure that your visitors have a consistent experience.
![2013: A Year of Turning Data into Action [SLIDESHOW]](https://blog.optimizely.com/wp-content/uploads/2013/12/Screen-Shot-2013-12-31-at-11.24.30-AM-150x106.png)
Optimizely isn’t the product it was a year ago, and as we ring in the new year, we thought it fitting to take a moment and look back on how it’s changed over the last 12 months. In 2013, we rolled out a slew of new products and feature enhancements that help businesses around the world turn data into action.
The rate of smartphone users across the globe is growing rapidly. Globally there are over 1.5B smartphone users with a YoY growth rate of 31%. Not only do more people own smartphones, they use them to consume more content and do more business.
Today, consumers want to do the same things on their mobile phones as they do on their desktop, and businesses should be able to test their mobile sites just like their desktop sites.
In the past year alone, we have seen mobile traffic to Optimizely.com double. Hence today we have two big announcements to make Optimizely more mobile-friendly and mobile testing available to everyone.
Everyday around the time Optimizely employees are wrapping up their day in Amsterdam, the rest of us are starting the day at our San Francisco headquarters. Our team is expanding globally to keep up with the growing demand from 5,000+ customers using Optimizely in over 50 different countries. Since launching Optimizely in nine new languages […]
