Today, we’re excited to announce that Annotations are now available to all Optimizely Platinum customers. Annotations allow you to add notes directly onto your experiment results, to provide a complete picture of the internal and external factors that might play a role.
We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.
Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
Today, we’re excited to announce the invitation-only Developer Preview of Optimizely for iOS. Optimizely for iOS is exactly what it sounds like: Fast and scalable A/B testing and optimization for native iOS apps, built on the same advanced platform trusted by more than 6,000 customers.
Optimizely isn’t the product it was a year ago, and as we ring in the new year, we thought it fitting to take a moment and look back on how it’s changed over the last 12 months. In 2013, we rolled out a slew of new products and feature enhancements that help businesses around the world turn data into action.