Today, we’re excited to announce the invitation-only Developer Preview of Optimizely for iOS. Optimizely for iOS is exactly what it sounds like: Fast and scalable A/B testing and optimization for native iOS apps, built on the same advanced platform trusted by more than 6,000 customers.
Optimizely isn’t the product it was a year ago, and as we ring in the new year, we thought it fitting to take a moment and look back on how it’s changed over the last 12 months. In 2013, we rolled out a slew of new products and feature enhancements that help businesses around the world turn data into action.
The rate of smartphone users across the globe is growing rapidly. Globally there are over 1.5B smartphone users with a YoY growth rate of 31%. Not only do more people own smartphones, they use them to consume more content and do more business.
Today, consumers want to do the same things on their mobile phones as they do on their desktop, and businesses should be able to test their mobile sites just like their desktop sites.
In the past year alone, we have seen mobile traffic to Optimizely.com double. Hence today we have two big announcements to make Optimizely more mobile-friendly and mobile testing available to everyone.
Everyday around the time Optimizely employees are wrapping up their day in Amsterdam, the rest of us are starting the day at our San Francisco headquarters. Our team is expanding globally to keep up with the growing demand from 5,000+ customers using Optimizely in over 50 different countries. Since launching Optimizely in nine new languages […]
Sometimes, it takes a village. Between setting up and hitting start, many people on many different teams can touch an Optimizely experiment. It’s important that users from marketing to web analytics to engineering have a method to communicate with each other when changes are made in their Optimizely experiments. To that end, we are excited […]
Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]
In this 2-minute video, learn how to add the Optimizely snippet to your website. Custom snippet implementations for: WordPress | Marketo landing pages | Shopify | Yahoo! store | Volusion store | Magento | Drupal | PHP website Watch more how-to videos here.
Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.
You’ve always been able to use the Optimizely platform to perform A/B testing on any website in any language, but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages: Danish: Website-optimering gjort let. Dutch: Gemakkelijke website-optimalisatie. French: L’optimisation de sites Web devient un […]