The rate of smartphone users across the globe is growing rapidly. Globally there are over 1.5B smartphone users with a YoY growth rate of 31%. Not only do more people own smartphones, they use them to consume more content and do more business.
Today, consumers want to do the same things on their mobile phones as they do on their desktop, and businesses should be able to test their mobile sites just like their desktop sites.
In the past year alone, we have seen mobile traffic to Optimizely.com double. Hence today we have two big announcements to make Optimizely more mobile-friendly and mobile testing available to everyone.
Everyday around the time Optimizely employees are wrapping up their day in Amsterdam, the rest of us are starting the day at our San Francisco headquarters. Our team is expanding globally to keep up with the growing demand from 5,000+ customers using Optimizely in over 50 different countries. Since launching Optimizely in nine new languages […]
Sometimes, it takes a village. Between setting up and hitting start, many people on many different teams can touch an Optimizely experiment. It’s important that users from marketing to web analytics to engineering have a method to communicate with each other when changes are made in their Optimizely experiments. To that end, we are excited […]
Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]
In this 2-minute video, learn how to add the Optimizely snippet to your website. Custom snippet implementations for: WordPress | Marketo landing pages | Shopify | Yahoo! store | Volusion store | Magento | Drupal | PHP website Watch more how-to videos here.
Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.
You’ve always been able to use the Optimizely platform to perform A/B testing on any website in any language, but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages: Danish: Website-optimering gjort let. Dutch: Gemakkelijke website-optimalisatie. French: L’optimisation de sites Web devient un […]
Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the […]
Happy 2013! As we blast off into a new year of optimization greatness, we thought it would behoove all of us to glance back at the products and features we launched in 2012, and some important moments that happened along the way. We’ve outlined our top 10 exciting milestones and product releases from 2012 in […]
We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 […]