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Using Optimizely

Tips, advice, best practices, and examples for using Optimizely product features.

Mo’ Users, Mo’ Problems? Not Anymore.


Introducing User Roles As our customer base grows, so does the number of people using Optimizely within a company. Optimization teams are sprouting up all over the place and expanding quickly. We’ve seen great examples of companies starting testing workshops, where everyone who would use Optimizely gathers in a room to do nothing but test […]

Optimizely is Heating Up with ClickTale and Crazy Egg

Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]

Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users

Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]

Announcing the Optimizely Private Beta!

Today we’re excited to announce the private beta launch of Optimizely. Our goal is to make it absurdly simple to run A/B tests on your website.  Optimizely grew out of my experience as the Director of Analytics on the Obama Presidential Campaign. While there, my team spent hundreds of hours testing different copy and designs for the campaign’s online […]