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Using Optimizely

Tips, advice, best practices, and examples for using Optimizely product features.

Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users

Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]

Announcing the Optimizely Private Beta!

Today we’re excited to announce the private beta launch of Optimizely. Our goal is to make it absurdly simple to run A/B tests on your website.  Optimizely grew out of my experience as the Director of Analytics on the Obama Presidential Campaign. While there, my team spent hundreds of hours testing different copy and designs for the campaign’s online […]