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website personalization

A Roadmap to Creating An Effective Personalization Strategy

A Roadmap to Creating An Effective Personalization Strategy

From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]