The Impact of Symmetry in Online Marketing


You may have heard that keeping your ad consistent with your landing page is good. But is that a myth? And if it isn’t, how can you quantify the impact of this symmetry? In early 2013, we performed an experiment on our Pay Per Click landing page aimed at answering these questions.

Our goal was more to answer an interesting question than to find a conversion lift, but we were pleasantly surprised to discover that making our landing page mirror our ads led to a tremendous lift in conversions.

Why Prioritizing Social Responsibility Will Strengthen Your Startup

Team of volunteers picking up trash

At first glance, “doing good” might seem impossible for today’s tech startup. When you’re staying up into the wee hours of the morning to ship features and investors are your main source of revenue, thinking about your social impact strategy might seem impractical.

Thankfully, we’re seeing more and more companies ditch the t-shirt clad garbage picking in favor of experimental, integrated approaches to social impact. Here are 4 ways your startup can prioritize social responsibility.

3 Ways Munchery’s App Can Increase Order Speed

Munchery logo

After a long day at work, the last thing I want to do is cook a meal and do the dishes. My stomach is growling and hangry persona is about to make an appearance. I’m craving something that seems home-cooked.

In this Teardown Tuesday, I’ll highlight some A/B test ideas which will make it easier for a hangry Munchery user like me to get food into the belly faster! These 3 test suggestions are intended to make it easier for a user to navigate the menu and add dishes to checkout.

New Features in iOS 8 Developers Need to A/B Test

iOS 8 preview

iOS 8 is upon us. While developers have been busy brainstorming and building creative ways to use new features like interactive notifications, Touch ID APIs, app extensions, and other exciting changes (which we’ll dig into later), the tech world is waiting to hear from a very important stakeholder in this release: the user.