For People Who Need Help Memorizing Their Coworkers’ Names

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Employees at extremely fast growing companies have an exciting opportunity to meet many smart, interesting new people. This also presents a challenge: memorizing their names. It might seem impossible after you reach a certain size and have multiple offices around the world. Maybe knowing everyone is unrealistic, but at least we can strive to match a name with a face.

During our last hack sprint, I thought, wouldn’t it be nice to have a tool that could help us recognize (and maybe even get to know) each other?

Why We Make Time to Hack

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We held our first week-long hackathon this past spring. It was a week where anybody at Optimizely could work on anything they wanted. The results were outstanding with 20 hacks presented to the entire organization.

This week was so good, our ambitions were so high, the only thing we needed at the end of that week was another one… Enter Hack Sprint.

Q&A: Tips for Planning Your Cross-Device Marketing Strategy

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You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.

The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.

I interviewed Adam to learn more about engaging users across different devices in different environments.

How Codecademy Can Teach More People to Code

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Speaking from experience, learning to code can seem like a daunting task—but, like my father always says, ’How do you eat an elephant? One bite at a time.’ And that’s exactly what Codecademy intends to do: teach coding in bite-size segments. The app offers users a taste of code, get in get out in an hour, and it stops there. Codecademy cannot achieve their mission of ‘Teaching The World How To Code’ in one hour. They need to either get people from the app onto the website and retain their interest, or offer more lessons on their app.

In this Teardown Tuesday, I’ll offer ideas for how Codecademy’s iOS app can turn more app users into engaged, long term coders.

3 Tips To Increase Your PPC Click-Through Rate

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Click-through rate, or CTR, is one of the most important metrics you can measure in paid search. Today we’re going to look at why a high CTR is so important to your account, and I’ll explain how you can increase the CTR of your ads through A/B testing and 3 optimization techniques:

Targeting the right kinds of keywords
Writing more compelling, emotional ads
Testing your ads