1-800-DENTIST Boosts Sign-ups by 23.3%

1800d variation

1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]

An A/B Testing Mad Lib

Mad Lib

One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak.  But the world of A/B testing on Optimizely lends […]

Segment.io Customers, Now You Can Send Analytics Data to Optimizely!

Thanks to a handy new integration, Segment.io customers can send custom event and revenue data to Optimizely. Segment.io allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment.io customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and […]