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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Introducing Easy Event Tracking: the easier way to understand and optimize the customer journey


This year, according to data from the International Tele­communication Union (ITU), we will see over half of the world’s population connected to the online world. Digital consumers are now connected to the internet through a variety of devices and interfaces – from “old-world” PCs and handheld devices to modern-era voice assistants, wearables and AR/VR interfaces. This […]

Optimizely has teamed up with Slack to launch a new integration


Today we’re excited to announce that Optimizely has teamed up with Slack to launch a new integration.  This Optimizely for Slack integration will enable users of Optimizely’s Program Management to easily engage with their experiments and ideas, accelerate the testing process and foster an environment of experimentation. Slack is the leading collaboration hub and the […]

Using Feature Flags to Test in Production


Using Feature Flags to Test in Production

One of my favorite developers used to tell me that he does robust testing on his code, but only in production. This may give some QA engineers a heart attack, but I’m here to share a little secret: at Optimizely, we test in production all the time. If you aren’t, you may be short-changing your […]

Optimizely vs Adobe Target: Performance


There’s much to consider when choosing an experimentation platform. While there are many small players in the space with different focuses, strengths, and teams behind them, Optimizely and Adobe Target have the largest experimentation customer bases. In the last few years, we’ve seen a big increase in customers switching from Adobe Target to Optimizely. We’ve […]

Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success


As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]

Optimizely Continues to Add Integrations to Bolster its Open Platform


We’re excited to announce that we’ve teamed up with Lotame to launch a new audience integration for Optimizely Web. This integration enables Optimizely customers to scale their personalization programs by targeting Lotame DMP audiences with Optimizely Web campaigns. Personalization and DMPs An effective personalization strategy starts with identifying valuable audiences and then targeting them with […]

6 Experimentation Secrets from Airbnb and Uber


Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]