We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]
Welcome to the two-part series discussing Google’s algorithm change, which will now use page speed as a ranking factor for mobile search. Part 1 will review what the change is and what it might mean for you, with Part 2 being shared after the change goes into effect, sharing updates on the effect it has […]
“Inform, educate and entertain.” This is the BBC’s motto when providing its service to the British public. The iPlayer team is one of many that work to provide BBC customers with a better digital experience. “We always build iPlayer for the audience!” says Andy Smith, Senior Software Engineer for BBC iPlayer, in his blog titled […]
Opticon18 is the best place to learn about the state of digital experience optimization, network with some of the industry’s best minds, and have a great time doing it. But did you know there’s also an entire day dedicated to helping you uplevel your optimization skills? Whether you’re looking to learn how to leverage Optimizely’s […]
According to new research from Forrester1, leading enterprises have consolidated online testing and personalization techniques such as behavioral targeting and recommendations into centers of excellence to achieve one common goal: to optimize digital experiences across the entire lifecycle of customer engagement. Professionals responsible for optimizing customer interactions – such as marketers, customer service teams, product […]
“Interaction effects”. This phrase can strike fear into the heart of anyone who has contemplated running multiple concurrent A/B tests. At best, experimenters view interaction effects as an inconvenient reality which forces them to consider making experiments mutually exclusive. At worst, interaction effects can make it difficult or impossible to interpret the results of concurrent […]
The General Data Protection Regulation (GDPR) of the European Union (EU) has been in the making for seven years. The regulation that creates a single data protection regime across all member states of the EU finally came into effect on 25 May. It is still early days to say what the interpretation of the requirements […]
Opticon18 is officially less than 100 days away! We’re now only 95 days away from the top digital experience optimization conference of the year, and this year, we’ll be seeing you at The Cosmopolitan in Las Vegas from September 11th to 13th. You won’t want to miss what we have on the agenda. The top […]
This is the final post in our Product Experimentation Pitfalls blog series, written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, I’ve highlighted several pitfalls on the path to product experimentation. We’ve seen how some common mistakes can slow down […]
Pricing and finding the most appropriate online pricing strategy are important to everyone, especially in the world of e-commerce. Price influences the consumer’s likelihood to purchase. Price your items too low and you run the risk of losing significant profit. Price your items too high and you run the risk of alienating your customers. You […]
