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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

The Diversity and Inclusion Group at Optimizely


The Diversity and Inclusion Group at Optimizely

Hi! I’m Jess, and together with Talisa Humphrey, I’m one of the co-chairs for the Diversity and Inclusion Group (DIG) at Optimizely. I wanted to write this blog post to introduce DIG to the world, and to talk a little bit about DIG’s history, the wonderful people who’ve worked on it, and the kind of […]

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report


6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]

How uno Home Loans Aligns A/B Testing with Growth


uno Home Loans is on a mission to simplify paths to homeownership for Australians. The company aims to bring choice, transparency, control, and automation to consumers. The financial services leader helps consumers access real-time home loan rates based on their personal needs. “uno is an interesting business in that we have two parts to what […]

Experimentation Helps Product Teams Build Innovative Software


Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Building Experimentation into your Content Creation Process


Building Experimentation into your Content Creation Process

When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run.  The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]

Atlassian, Visa, & Wolverine Share their Experimentation Secrets


Atlassian, Visa, & Wolverine Share their Experimentation Secrets

Welcome to Digital Change Agents — a new webinar series from Optimizely. Tune in for an inside look at world-class experimentation teams. The marketer’s role is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on hunches to drive us forward. We must replace […]

To Move Faster, Experiment More


If you’ve ever had to forecast a deadline for a software project, you’ll be all too familiar with Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law. So it’s no surprise that every product development team wants to be more “agile.” To the naive CTO, “agile” is just […]

Optimizely Program Management Now Generally Available


We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]

A/B Testing SMS with Optimizely


With 2018 just around the corner, your company will likely be exploring new channels to reach out to your customers. Before you rush off to start a podcasting channel, create video ads, or rebuild your mobile app from scratch, take a moment to consider improving your company’s mobile text messaging (SMS) channel. Around 80% of […]