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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Launches Labs: An Integration Hub to Further Enhance its Technology Ecosystem


Optimizely Launches Labs: An Integration Hub to Further Enhance its Technology Ecosystem

Today, we are thrilled to announce the launch of the Optimizely Labs Platform. Optimizely Labs was built out of the need of many Optimizely customers: Getting step-by-step instructions on how to get the most out of Optimizely’s platform through APIs, integrations, and custom solutions. For companies looking to thrive online, a smart technology stack is […]

Top 5 Takeways from Opticon20


Top 5 Takeways from Opticon20

This year’s Opticon20 is in the books! Over 2,600 people joined us virtually across North America and Europe. Opticon20 was focused on the science of getting it right and highlighted key lessons from 37 digital leaders about how they are using data-driven experimentation and progressive delivery to build better experiences for their customers.  It featured […]

Optimizely and Contentsquare Partner to Help Brands Elevate their Experimentation Strategy


Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower […]

All the Product Announcements from Opticon20


All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences that help serve your customers. By doubling down […]

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation


Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis […]