You’ve probably heard that performance matters on the web. But in recent years, performance has taken center stage. It’s gone from being a priority for technical teams to becoming a top priority for business and product leaders as well. Why? Performance can impact key business metrics like page or cart abandonment, conversion rates, and ultimately […]
Why Product Experimentation? Before I joined Optimizely, I worked at Microsoft on what was once the world’s leading internet browser, Internet Explorer. For those of us who have forgotten about this great browser, here’s a screenshot: As an engineer, I was tasked to work with a product manager on developing an algorithm for determining the […]
If there was a glass ceiling for experimentation, it would be scalability and measurement. One of the key challenges for experimenters lies in developing a strategy that will enable them to scale their optimization program and create the right metrics to effectively measure its success. The most innovative of organizations have multiple teams testing, […]
Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]
Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]
We often hear that product development teams don’t have an experiment backlog or that they struggle to come up with experiment ideas. Almost certainly, though, you have a product roadmap. This list of problem-solution pairs includes the features that will certainly help you defeat the competition. Well, maybe. No matter how much data analysis, user […]
Welcome to the second installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our interview today is with Joy Scharmen, Optimizely’s Director of DevOps. Tell us a little about yourself. I’m Joy, an engineering director here at Optimizely. Our team […]
A couple of weeks ago we spoke with Forbes Japan, for its November issue, to discuss the power of experimentation and how we enable customers to make business decisions by eliminating guesswork. Digital experience optimization is the most significant technology to accelerate a company’s success in an increasingly competitive digital world. Not only do we […]
“So, what keeps you awake at night?” – This is a question that many of you have probably been asked before. Some of you might even think that being asked this question once, is one time too many. So, instead of asking this question, the Optimizely team thought about a different question when planning Opticon […]
To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and […]
