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Tips & Tricks for Building Your Experimentation Program

What the COVID-19 holiday shopping season taught us for 2021


What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create […]

How to overcome digital personalization challenges in healthcare


How to overcome digital personalization challenges in healthcare

The ability for healthcare providers to deliver personalized content across digital platforms has been a challenge since before digital personalization was a thing. HIPAA outlines what data is considered Protected Health Information (PHI), including name, address and more. (For further information on PHI, check out this article from the HIPAA Journal). HIPAA requires covered entities […]

How to understand your customers better than your competition


How to understand your customers better than your competition

Where there’s a market, you’ll find competition for customers. All business is customer dependent. A company succeeds by outmaneuvering its competition to gain and retain a finite customer base. Net revenue – the holy grail of business – is at its core simply a metric of how efficiently businesses accrue and respond to customers. Understanding customers is crucial […]

How to use omnichannel data to build holistic customer profiles


How to use omnichannel data to build holistic customer profiles

It may not be rocket science, but contemporary marketing is data science. Everything about marketing today is prototypical big data. It’s about collecting and synthesizing data in near real-time to create customer profiles that offer the ideal content for each customer. Successful businesses collect and synthesize marketing data to create compelling customer experiences (CXs). They leverage customer data platforms (CDPs) and digital experience platforms […]

Why you need to add experience management to your digital strategy


Why you need to add experience management to your digital strategy

Just because you think your customers love your product or service doesn’t make it true. Robust sales and increasing profit margins often disguise an insidious shortcoming in digital strategy and marketing models. Your customer experience may still leave something to be desired. Operational management is essential to every company’s growth. Collecting and monitoring operational data (O-data) like costs, revenue […]

What is a headless CMS and how do you implement it?


What is a headless CMS and how do you implement it?

A headless content management system (CMS) delivers your content directly to a variety of platforms. This enables a single content repository to service multiple frontends – not just a single website. Understanding Headless CMS When you want to serve your content to a variety of web pages, services and devices, you need a headless CMS. A headless CMS is like other content management systems but without the traditional “head” […]

How to find customer pain points using customer experience data


How to find customer pain points using customer experience data

Your business exists to fulfill particular needs. Some customers need your product or service to alleviate whatever physical, social, economic or other perceived issue beholds them. Every business sells a solution to solve a problem. Not all customer problems are equal, however, many businesses that offer stellar solutions to huge, real-world issues fail. Why? “Cost […]

Meet Christine Bongard, Optimizely’s New Director of Strategic Alliances


Meet Christine Bongard, Optimizely’s New Director of Strategic Alliances

Kirsten Allegri Williams and Christine Bongard, Optimizely’s new Director of Strategic Alliances as well as the co-founder and president of WIT Network, sat down to discuss the future of women in technology, diversity in the workplace, and how Optimizely can drive change.   KIRSTEN ALLEGRI WILLIAMS: Christine, welcome to Optimizely! We’re so excited to have you […]

Optimizing Optimizely: How LanguageWire streamlined our translation process


Optimizing Optimizely: How LanguageWire streamlined our translation process

Success in delivering a global ecommerce experience means putting an emphasis on localization. In other words, you need to meet your customers in the context of their own culture, their own preferences and expectations, and above all, their own language.   At Optimizely, we support high quality, scalable translation practices through partnerships with several language services providers. We have selected LanguageWire ourselves to create a multilingual experience across our own […]