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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How Experimentation Helps Employsure to Better Understand Customers


How Experimentation Helps Employsure to Better Understand Customers

Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers.  This not only […]

Support For Dynamic Websites Now Generally Available


Today we’re excited to share that Support for Dynamic Websites is now generally available to all Optimizely X customers. With this capability, brands that were previously bottlenecked from scaling their program, can now truly optimize the experience of their single page applications. The move over the last few years towards fully-fledged browser-based applications, or dynamic […]

Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back


Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back

In a new report released February of this year, we believe that Forrester set out to discover the best practices for embracing a culture of experimentation, what’s holding online testing back and how to effectively incorporate online testing techniques into data-driven optimization and personalization strategies. Forrester interviewed a range of brands including, HP, Microsoft, Target, […]

Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics


Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics

This is the first post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  Highlights: Measuring experiment results is relatively straightforward when you are driving toward a simple goal such as conversion. When product teams optimize for long-term or […]

How Vivid Seats Ensures Experimentation Success


How Vivid Seats Ensures Experimentation Success

Last week, we had an opportunity to host a webinar featuring Bill Hinderman, the Experimentation Engineering Lead at Vivid Seats. During the hour long webinar, Bill covered everything from his own experience with experimentation to the Optimizely Full Stack implementation at Vivid Seats, and he even dropped in some fun analogies along the way. There […]

When Experimentation and Alignment Collide


When Experimentation and Alignment Collide

At Optimizely, our product team meets each week to discuss experiments we plan to run in our products. It’s an open meeting called “Experiment Review” and we use it to share best practices and ensure we’re running high quality experiments. This week in Experiment Review a debate sprung up around an experiment proposal. This debate […]

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products


Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Optimizely X Full Stack 2.0 with Feature Management is now generally available – Optimizely customers can reach out to their Optimizely rep for access or interested businesses can reach out to us Implement feature management to ensure safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Improve product development […]