To put it simply, Optimizely Full Stack decouples the deployment of code from the delivery of features the code represents. That allows you to quickly release new features to audience segments, test the performance of the changes, analyze their impact, and either release them more widely or roll them back, all from an intuitive drag-and-drop dashboard. No need […]
At Optimizely we believe in the power of unlocking confident creation. By giving marketers, technologists, and leaders the right tools, we help them devote their energies to creating experiences that build brands. When Emmett Kyoshi was struggling to find a way to unlock his own potential, his mother handed him a paintbrush and paint and […]
From having an idea for your website to making a testable change and seeing the impact on your audience: it’s really quick with Optimizely Web. Before Episerver acquired Optimizely (and re-branded to Optimizely), we didn’t do much in the way of experimentation on the Episerver.com website. We got started fast with Optimizely Web. After a short tutorial, we developed ideas about simple changes we could make […]
As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing program and how to choose an executive sponsor, but […]
In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change, but also to respond to adapting consumer behavior. With this new audience in mind, I’ll be writing a […]
We can now tailor next-best-content recommendations to individual users without any need for manual tagging or rules—and learn at the same time which content performs best. Let’s be honest. The user experience offered by Optimizely’s blog was not all it could have been. Sure, we offered visitors to the blog the best of our content, […]
As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation is a new set of processes and analytical rigor that require consistency, and we know consistency doesn’t happen overnight. Don’t be discouraged! Those are normal growing pains and the type of […]
You should always trust your gut, right? It’s a smart gut with good intuition. But the fact is, many of our assumptions—especially when determining the best digital experience—can be way off base, even if our gut says otherwise. At Opticon20, we heard from Amy Vetter, consumer experience manager at Reckitt Benckiser, the parent company for […]
In November, we hosted our first one-hour Digital Labs live session for a truly global audience. Speakers from groundbreaking brands Segment, ClassPass, Zoopla and Creative CX discussed their insights into building a smarter tech stack – and why it’s come to such prominence in recent times. Missed it? Here’s what we covered. First, meet the […]
To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts. This was emphasized for me early at Optimizely, when our co-founder Dan Siroker said in an all hands just a few weeks in: “experimentation leaders choose metrics that matter.” Understanding your most important goals […]
