Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Getting Technical: Developer Night at Opticon18


Getting Technical: Developer Night at Opticon18

Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]

Opticon18 Keynote Announcements


Opticon18 Keynote Announcements

Opticon18, the world’s leading conference on digital experience optimization, kicked off in Las Vegas this morning. This year’s opening keynote featured an exploration of what it takes to win in the digital future, highlighting brands leading the way such as Uber, State Farm, and Sky. During the keynote, Optimizely CEO Jay Larson, COO David Schwarzbach, […]

The End of Legacy Suites: Introducing The Digital Experience Stack


The End of Legacy Suites: Introducing The Digital Experience Stack

A single solution that meets all of your end-to-end business needs sounds like the holy grail. In reality though, all-in-one suites are no longer enough to serve the complex needs of today’s ever-changing digital landscape. Business technology has evolved exponentially in recent years. Legacy systems have halted innovation, releasing incremental updates slowly, limiting large-scale deployment, […]

Announcing Flexible Segmentation for Deeper Insights on Experiment Results


Announcing Flexible Segmentation for Deeper Insights on Experiment Results

Today at Opticon, we announced the launch of Flexible Segmentation — a major enhancement to the segmentation capabilities of the Optimizely results page. Now analysts can drill-down into the most important granular segments and understand how they performed against key experiment metrics. This capability allows experimenters to: Combine multiple user attributes to pinpoint segments of […]

Meet the New Optimizely


Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]

Optimizely Announces Adaptive Audiences


Optimizely Announces Adaptive Audiences

Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences.  The world’s leading […]

Holiday Testing: Challenging the Negatives


Holiday Testing: Challenging the Negatives

“Too much traffic will cause bugs in my experiments.” “I won’t be able to generalize my results from testing during the holidays.” “Holiday testing?  Our dev team would never let that happen!” These are just a few of the many excuses I’ve heard from experimenters when talking about holiday testing.  I take a deep sigh […]

How to Make Statistically Sound Decisions Using Confidence Intervals


How to Make Statistically Sound Decisions Using Confidence Intervals

As an experimenter, the pressure to make a decision after you’ve run an A/B test can lead to some pretty wacky interpretations of non-significant experiment results. After all, what does it even mean for something to be “trending in the direction of statistical significance” (a phrase actually stated confidently during a recent experiment review at […]

Ask an Experimenter: Claire Vo, VP of Product at Optimizely


Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]

Optimizing the Performance of Client-Side Experimentation


Optimizing the Performance of Client-Side Experimentation

To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]