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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Digital Experience Economy: The Financial Services Sector Snapshot


In our latest Digital Experience Economy report, Don’t Forget the Customer — The Digital Challenge for Financial Services, we take a look at how Financial Services organizations are optimizing their digital strategies to attract and grow customers. We break out six primary insights relevant to all businesses, gleaned from 800 business decision-makers worldwide and their […]

I/Own It 2019 Recipients


I/Own It 2019 Recipients

For the fourth year in a row, Optimizely, in partnership with Hack Reactor @ Galvanize, is running the I/Own It program to help women and underrepresented minorities jumpstart their career as software engineers. In a previous post I outlined the impact this program has and why we continue to offer it. I’m very excited to […]

Meet the Optinaut: London Edition


As a way to get people to better understand our company and our culture we like to profile Optinauts from around the globe. Meet Phil Yates! Phil joined Optimizely three years ago as the first sales engineer in our UK office in London.  He now leads the Sales Engineering team in the UK and is […]

Opticon19 Europe: How Farfetch are taking experimentation further


At Opticon19 in London principal product manager of experimentation at Farfetch, Luís Trindade , explained how the company is moving its experimentation program to the next level. With a mission to become the luxury fashion platform connecting creators, curators and consumers, Farfetch has been deploying the power of experimentation right from the start. But now, […]

3 Reasons to Batch Events with Optimizely Full Stack


3 Reasons to Batch Events with Optimizely Full Stack

Adding functionality like event batching to our Full Stack SDKs (versions 3.3.0+) is part of our commitment to creating a great developer experience. Sending events to Optimizely helps you understand the impact of your feature tests and event batching improves that process. The new experience scales efficiently and it is designed to be flexible for […]

Meet the Strategist: Brad Yee


Meet the Strategist: Brad Yee

In the second of our series focusing on members of our Strategy Consulting Team, we sat down with Sr. Strategy Consultant Brad Yee. In his role, Brad helps enable customers to gain the most value from the Optimizely product and he recently hosted a webinar on “How to Increase Upsell and Cross-Sell Opportunities Across Your […]