Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature […]
My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]
The San Francisco Business Times published its annual special edition on LGBTQ business leadership for this year’s pride month. The Business of Pride will shine a spotlight on people and companies behind the policies and progress. We’re incredibly proud that Optimizely’s Chief People Officer, Erin Flynn, has been honored as an LGBTQ leader who is […]
Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rebuilding UI dashboards. However, building a feature flagging […]
You did it. You’ve gotten buy in and you’re off to the races and running great experiments! Like a tree falling in the forest, however, if people don’t know about it – how will they remain invested in your success and the success of the experiments? I’m the Program Manager for Experimentation at Optimizely and […]
This month, we’re excited to announce the release of our Swift SDK beta, major improvements to our Javascript SDK datafile management capabilities, and updates to the DECISION listener notification. Release of Swift SDK 3.1.0 Beta The Optimizely X iOS Swift SDK 3.1.0-beta is written completely in Swift and uses all of its native types and […]
I recently joined Optimizely as the Head of Content. Having been on the advertising agency side of the universe, experimentation to date, had not been de rigeur for me. The bulk of my career has been as a ‘creative’ where ideas can over-index on ‘coolness’ vs. effectiveness, so the rigor and discipline of experimentation is […]
Last week we held our first-ever virtual product experimentation summit: Test & Learn! Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]
Employee engagement is not something we take lightly at Optimizely. Here in the Bay Area, we are seeing strong job growth with over 2000 positions added every month. That’s why it was with immense pride that we took to the stage a few weeks ago to collect the highly coveted San Francisco Business Times and […]
