Optimizely Blog

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4 Growth Hacking Tips from the Experts


4 Growth Hacking Tips from the Experts

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd,  we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights  below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

Building Optimizely’s Developer Community


Building Optimizely’s Developer Community

Ever find yourself lost in aisle and bin numbers at an Ikea? Would it be easier to Venmo a co-worker via Slack? Want to send a selfie to the cloud? I’ve tried to solve some of these ‘problems’ while learning new technologies and educating developers. It’s always fun solving pain points by using an API […]

Optimizely Acquires Experiment Engine


Optimizely Acquires Experiment Engine

We are excited to announce today that we have acquired Experiment Engine! Experiment Engine offers tools and services that help teams manage their experimentation programs. Together with Experiment Engine’s tools for experimentation project management, reporting, and program oversight, Optimizely will now be even more powerful for enterprise companies to run experiments, share information and innovate […]

Experimentation ROI Isn’t Just About Conversion Rate


Experimentation ROI Isn’t Just About Conversion Rate

Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice?   We take a look at some of the less obvious but […]

How to Supercharge Your Online Store with User Generated Content


How to Supercharge Your Online Store with User Generated Content

Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them. Want to show how happy your customers are with your products? In the past, you had to explain that.  Nowadays, you can illustrate this with images taken by the customer […]

4 Uncommon Conversion Rate Optimization Tips


4 Uncommon Conversion Rate Optimization Tips

If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put […]

How an Experimentation Mindset Drives Innovation at IDEO


How an Experimentation Mindset Drives Innovation at IDEO

Today, customers have higher expectations than they ever have before. A recent IBM Institute survey reported that 76% of consumers expect organizations to understand their individual needs, meaning it is increasingly important for companies to be pushing the envelope of how they’re connecting with their customers on an individual basis. Competition is also fiercer than […]

Experimentation Comes to Over-The-Top TV Apps


Experimentation Comes to Over-The-Top TV Apps

A ‘cord-cutter utopia’ is quickly becoming a reality, as over-the top viewing goes mainstream—as many as 24% of American adults don’t have ‘traditional’ cable or satellite subscriptions according to Pew Research, and 49 million households now have at least one connected TV device. What’s more, most consumers now access content on multiple devices, with different […]

3 Key Takeaways from eTail West – and How to Apply Them


3 Key Takeaways from eTail West – and How to Apply Them

Optimizely participated in the eTail West event in Palm Springs this year, where the main focus concerned how retailers are using technology in innovative ways to exceed shopper expectations. With that in mind, we wanted to highlight three takeaways from what we learned at the conference that retailers like yourself could put into action. Focus on Each […]