How to Get Everyone Involved in Optimization in 6 Steps


How to Get Everyone Involved in Optimization in 6 Steps

If you don’t take the time to source test ideas from all corners of your organization, you’re running the risk of never uncovering your next big win, or never solving points of friction that are stopping visitors from converting on your site or mobile app.

Here’s how to create an idea submission competition from start to finish, including downloadable templates!

Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.


Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.

If you like bold strategies and aren’t afraid to try something new, you’re in the right place.

We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.

Easily A/B Test Images with Optimizely & Shutterstock


Easily A/B Test Images with Optimizely & Shutterstock

Both personally and professionally, I am excited to announce a technology integration with Shutterstock. This integration enables our joint customers to easily search, preview and license Shutterstock imagery to use in their Optimizely experiments, without ever having to leave our Experience Optimization Platform. Companies can discover which high quality Shutterstock images deliver the best experiences on web and mobile, enabling them to delight their customers in real-time. The integration will be generally available in the coming months.

Behind the Scenes of a Data-Driven Website Redesign 


Behind the Scenes of a Data-Driven Website Redesign 

What’s the role of A/B testing and iterative, data-driven design in a website redesign process? Good question.

In this post, we want to give you a behind the scenes look into how we approached a full website redesign of Optimizely’s learning hub, the Optiverse, while using data to validate our decisions.

Personalization Begins With People


Personalization Begins With People

Today we’re introducing Dynamic Customer Profiles, an actionable, single view of the customer for optimizing experiences with Optimizely Personalization.

Dynamic Customer Profiles are built from behavioral data collected by Optimizely coupled with the data collected by companies across their customer touch points—both online and offline.

This capability empowers businesses to leverage existing data and investments in business intelligence to create experiences that will keep their customers coming back for more.

Introducing the 2016 Testing Toolkit


Introducing the 2016 Testing Toolkit

We want to make sure 2016 is the your best year yet; that you make decisions grounded in data and customer understanding, and that your ambitious goals are within reach.

That’s why we’ve put together a toolkit of resources to help start or grow an A/B testing program. Whether you’re on test number one or 1,000, these tools can help make sure you run more winning experiments this year than ever before.

3 Landing Page Best Practices Debunked


3 Landing Page Best Practices Debunked

You’ve heard it all before when it comes to creating high-performing landing pages: “Write engaging copy!” “Get your value proposition right!” and the list goes on.

All of these “best practices” can become obvious, and you see everyone writing about them. So have you ever asked yourself, What if these best practices aren’t true? What if they’re actually hurting my landing page conversion rates?

I have — and here are three landing page best practices I want to debunk.

4 Steps to Optimize Your E-commerce Referral Program


4 Steps to Optimize Your E-commerce Referral Program

If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program?

Let’s go through the process of optimizing a referral program to maximize profitability and brand awareness.