At Opticon 2016, customer experience leaders convened in San Francisco to discuss what it means to be brave and experiment everywhere. Catch the highlights from the day and sign up to tune into the keynote live stream.
Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.
As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. Read on for statistics that highlight both the opportunities and challenges in online retail, along with best practices and tips for how to address them.
Website redesigns are high-stakes, resource-constrained, emotional projects where everyone has an opinion. Done right, these projects can yield major benefits for both the company and the teams involved. But there are also many challenges that can get in the way of executing the initiative successfully.
After optimizing for digital media audiences at Sky and Dailymotion, I’ve learned the importance of a strong A/B testing process to drive effective optimization. Follow this 7-step process for effective A/B testing to ensure that your tests are meaningful, that resources are not wasted, and that you know what to expect each and every time you get ready to run an experiment.
40% of mobile web visitors will choose another option if a website isn’t mobile-friendly. Your visitors have choices, and won’t hesitate bouncing if your mobile experience isn’t useful and friendly. This makes it crucial for you to optimize your mobile landing pages for conversions.
When growing your business, you need more than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable in the long run.
But how do you find the right customer acquisition opportunities without burning through budget or over-investing in the wrong channels?
In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.
Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?
Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. But if you’ve never used Facebook ads before, the learning curve can be steep.
Many businesses can’t afford to go out and try a lot of tactics in the hope that they’ll find one that works before the marketing budget runs out. Thankfully, there are a few high ROI campaigns that are easy to implement. Here are four Facebook ad campaign ideas that will help increase your conversion rate and won’t cost a fortune to run.
Hypotheses are the statements that clarify our thinking leading up to a test. They make a clear prediction about how changes in customer experiences will impact a given goal. They provide a rationale for why customers might react positively or negatively to that change.
But even with standard hypothesis best practices, there are opportunities to elevate your testing, align your hypothesis with challenges that are core to your business, and increase the odds of producing a positive result. It starts with identifying problems.
