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Statistics for the Internet Age

This is the State of Conversion Optimization in 2016


This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites


The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?

Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.

How To Optimize Your Experience at the 2016 Marketing Nation Summit


How To Optimize Your Experience at the 2016 Marketing Nation Summit

You probably don’t need convincing that it’s worth your while to attend Marketo’s 2016 Marketing Nation Summit taking place in Las Vegas May 9-12. After all, over 6,000 of the planet’s best marketers and industry thought leaders in one place for four days of learning, networking, and after-hours fun.

To make sure you don’t waste a moment of your time, or budget, we’ve curated a list of opportunities for networking, can’t-miss sessions and other happenings.

Making Optimization a C-Level Priority


Making Optimization a C-Level Priority

The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk associated with new, essential online initiatives – from introducing changes to the look and feel of the website, adding new product lines, or managing seasonal events such as Black Friday? How can businesses achieve effective use of resources – both finance and people – in order to stay ahead of the competition? When C-level executive performance is increasingly measured in months rather than years, the speed and confidence in decision-making needs to improve, fast.

3 Optimization Trends from Optimizely Retail Customers


3 Optimization Trends from Optimizely Retail Customers

As the Senior Retail Customer Success Manager at Optimizely, it’s my job to understand what is most impactful to my clients’ businesses and how to achieve their goals. Through working with many brands on their e-commerce sites, I’ve seen first-hand how companies are staying on their toes in the evolving marketplace and growing revenue as a result: by optimizing all aspects of their site through testing and personalizing.

30 Ways to Increase Ecommerce Conversion [Infographic]


30 Ways to Increase Ecommerce Conversion [Infographic]

The average consumer visiting a website has an attention span of 8 seconds. Put another way, you have 8 seconds to capture someone’s attention when they land on site. Besides compelling content, great photography and snappy headlines, there are a number of other factors that contribute to the rate at which your site converts browsers into buyers. In this infographic, we share 30 ideas to increase your retail store’s e-commerce conversion rate by removing friction from key areas like landing pages, homepage and checkout funnel.

Evolving From Digital Agency to Optimization Advisory


Evolving From Digital Agency to Optimization Advisory

I recently decided to pivot my award-winning digital agency in a totally new direction — and it is by far the best decision I’ve made at The Good yet.

Along the way, we experienced hard-earned lessons that, in sharing, I hope will help to accelerate your agency’s transition from marketing to optimization while avoiding some of the pitfalls we encountered, and unlocking the success that your own radical pivot can provide.

Optimizing for Viewability, the New Currency in Digital Advertising


Optimizing for Viewability, the New Currency in Digital Advertising

You wouldn’t buy a TV commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? By the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. While common sense might suggest that this is true, according to Google, only 50% of display ads on publishers’ sites are actually considered “viewable”. Here are four tips to help publishers optimize for viewability.