Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]
To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]
Personalization has been one of the hottest trends to hit the marketing industry in history, with experts left, right and centre touting it as one of the key drivers towards customer experience, brand loyalty and better profit margins. Studies have shown that effective personalization can lift revenues by as much as 15%, so it’s no […]
It’s been a few weeks since Google’s algorithm was updated with what they’ve dubbed as the “Speed Update”. As detailed in Part I of this blog series, the Speed Update is a change to Google’s algorithm that made pagespeed a ranking factor for mobile searches for the first time. The update went into effect July […]
The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]
Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times. There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]
At Optimizely, we’re always looking for ways to eat our own dogfood. Once we added feature flags to Optimizely Full Stack, we started adopting flags to remotely configure our own application. In the last few months, we’ve found this has been especially helpful for our end-to-end testing. Being able to toggle features on and off […]
Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]
Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization. We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where […]
We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]
