This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosing […]
This is the third post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. Analyzing an A/B test is deceptively simple. You count up how many conversions happened in each variation, you divide by the number of users exposed […]
Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers. This not only […]
This is the second post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. An experiment is like a metal detector. When there’s valuable treasure close to the surface, it’s an incredible tool that can lead you straight to the gold. […]
Today we’re excited to share that Support for Dynamic Websites is now generally available to all Optimizely X customers. With this capability, brands that were previously bottlenecked from scaling their program, can now truly optimize the experience of their single page applications. The move over the last few years towards fully-fledged browser-based applications, or dynamic […]
In a new report released February of this year, we believe that Forrester set out to discover the best practices for embracing a culture of experimentation, what’s holding online testing back and how to effectively incorporate online testing techniques into data-driven optimization and personalization strategies. Forrester interviewed a range of brands including, HP, Microsoft, Target, […]
This is the first post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. Highlights: Measuring experiment results is relatively straightforward when you are driving toward a simple goal such as conversion. When product teams optimize for long-term or […]
Last week, we had an opportunity to host a webinar featuring Bill Hinderman, the Experimentation Engineering Lead at Vivid Seats. During the hour long webinar, Bill covered everything from his own experience with experimentation to the Optimizely Full Stack implementation at Vivid Seats, and he even dropped in some fun analogies along the way. There […]
At Optimizely, our product team meets each week to discuss experiments we plan to run in our products. It’s an open meeting called “Experiment Review” and we use it to share best practices and ensure we’re running high quality experiments. This week in Experiment Review a debate sprung up around an experiment proposal. This debate […]
We’re excited to announce our very first blog series, written by Jon Noronha, the Director of Product Management at Optimizely. Hot on the heels of the release of Feature Management, we’re launching a 5-part blog series, using stories, research, and data to help you avoid common product development experimentation pitfalls. Whether your team has experiments […]
