Optimizely Blog

Grow your Optimization and A/B testing skills

Avoid Wasting Resources with this 7-Step A/B Testing Process


Avoid Wasting Resources with this 7-Step A/B Testing Process

After optimizing for digital media audiences at Sky and Daily­­motion, I’ve learned the importance of a strong A/B testing process to drive effective optimization. Follow this 7-step process for effective A/B testing to ensure that your tests are meaningful, that resources are not wasted, and that you know what to expect each and every time you get ready to run an experiment.

How to Optimize a Mobile Landing Page that Converts


How to Optimize a Mobile Landing Page that Converts

40% of mobile web visitors will choose another option if a website isn’t mobile-friendly. Your visitors have choices, and won’t hesitate bouncing if your mobile experience isn’t useful and friendly. This makes it crucial for you to optimize your mobile landing pages for conversions.

How Experimentation Fuels a Winning Customer Acquisition Strategy


How Experimentation Fuels a Winning Customer Acquisition Strategy

When growing your business, you need more than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable in the long run.

But how do you find the right customer acquisition opportunities without burning through budget or over-investing in the wrong channels?

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk


How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.

Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?

4 Facebook Ad Campaigns to Boost Your Conversion Rates


4 Facebook Ad Campaigns to Boost Your Conversion Rates

Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. But if you’ve never used Facebook ads before, the learning curve can be steep.

Many businesses can’t afford to go out and try a lot of tactics in the hope that they’ll find one that works before the marketing budget runs out. Thankfully, there are a few high ROI campaigns that are easy to implement. Here are four Facebook ad campaign ideas that will help increase your conversion rate and won’t cost a fortune to run.

4 Steps for Creating a Problem-Centric Split Test Hypothesis


4 Steps for Creating a Problem-Centric Split Test Hypothesis

Hypotheses are the statements that clarify our thinking leading up to a test. They make a clear prediction about how changes in customer experiences will impact a given goal. They provide a rationale for why customers might react positively or negatively to that change.

But even with standard hypothesis best practices, there are opportunities to elevate your testing, align your hypothesis with challenges that are core to your business, and increase the odds of producing a positive result. It starts with identifying problems.

Why Generating More Leads is Only Half the Picture


Why Generating More Leads is Only Half the Picture

Leads are the goal most B2B marketers optimize towards relentlessly. But if you’re a B2B marketer and you’re only optimizing for lead quantity, you’re missing half the picture. Read on to learn which conversion metrics you need to monitor, which lead attribute you may be overlooking, and techniques to address the gaps.

Don’t Start Website Personalization without these Best Practices


Don’t Start Website Personalization without these Best Practices

Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year.

However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting at first, but there are a few straightforward rules and best practices that can help you get started quickly.