Optimizely Blog

Welcome! Celebrating our newest Optimizely Most Valuable Professionals! 🎉

By Kody O'Connell
July 21, 2021

There’s a lot happening in the community at Optimizely. The Optimizely community continues to grow and our community slack now counts over 2800 members, with new professionals joining daily. The Optimizely MVPs (a group of 70+ technical community contributors) have been busy writing code packages, how-to guides, and blog posts to help technical users get the most out of Optimizely products. Today we’re excited to welcome 11 extraordinarily helpful community members to the prestigious MVP group! The Optimizely MVPs enjoy benefits exclusive […]

Optimizely Transforms Product Organization to Support Maturing Product Set for Evolving Customer Needs

By karenchastain
July 19, 2021

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created new groups, added new roles and reorganized to build an infrastructure to support product and services production. How does all of this get managed? We needed leadership to build the product […]

6 tech stack insights from FullStory, Zillow Group and The Financial Times

By Carina Conaghan
July 16, 2021

In March, we hosted the latest in our one-hour series of Digital Labs sessions for a global audience. Speakers from innovative brands FullStory, Zillow Group and The Financial Times provided actionable insights into creating a great tech stack and debated hot topics like Build vs Buy, the importance of cross-functional input when creating a tech […]

3 key ways Optimizely and FullStory are better together 

By Carina Conaghan
July 16, 2021

Experimentation is an essential part of any company’s digital experience strategy. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences. By running experiments and measuring the impact of new features, campaigns and content with real users in production, teams can ensure they deliver valuable new digital experiences more quickly and with less risk.  It can be challenging, however, to know which experiments you should prioritize in […]

Post COVID-19: returning to a new normal

By Laura Dolan
June 17, 2021

Listen, I get it. I’m fatigued, you’re fatigued, we’re all fatigued…over COVID-19, but it’s still important to talk about it. In fact, it’s something we will be talking about and writing about for years whether we like it or not, as it was the worst pandemic this generation has ever seen and there’s a lot we can learn from it. Think […]

The FinTech industry experimentation post-pandemic

By Jil Maassen
June 17, 2021

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal. For the older generation, it was even a “place of familiarity” where bank tellers knew customers’ names and fostered relationships with them. This has been changing slowly […]

We’ve Won Three Leadership Recognitions in 2021! Here’s What That Says About The Future Of Digital Experience

By Alex Atzberger
June 17, 2021

If 2021 has been an experiment in whether the world needs what we have to offer, the results are in (and statistically significant). The answer is a resounding yes. This week, we were proud to be named a leader in The Forrester Wave™: Feature Management and Experimentation, Q2 2021 — and that’s on the heels […]

Experimentation strategies for the retail industry in a post-COVID world

By Isabel Meijaard
June 17, 2021

06/22/2021 Editors note: Updated links. To see more recent posts, go here. It is without a doubt that the COVID-19 pandemic has had a tremendous impact on the retail industry. While omnichannel- and digital-first retailers have managed to pivot more easily and respond quicker to sudden changes in consumer behavior, retailers focused on in-store experience […]

How to succeed in a post-COVID world

By Isabel Meijaard
June 17, 2021

COVID-19 has made organizations aware of their limits and forced them to learn quickly and respond to a highly volatile environment. As we have experienced on a global scale, days of hesitation in decision making can result in escalated business – and societal disruption. As my colleague, Jil Maassen mentions in her recent blog post […]

Thriving industries – the (hidden) winners of the pandemic

By Jil Maassen
June 16, 2021

Since the end of 2019/beginning of 2020, everyone has heard the term COVID-19 or coronavirus. During the first couple months, most of us did not know what to expect. We did not know that this virus would rule our day-to-day for more than a year. No one imagined that schools would go virtual, shops and […]

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