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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Ask an Experimenter: Claire Vo, VP of Product at Optimizely


Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]

Optimizing the Performance of Client-Side Experimentation


Optimizing the Performance of Client-Side Experimentation

To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]

Counting Down to Opticon18 With Our Win a Trip Winner!


Counting Down to Opticon18 With Our Win a Trip Winner!

The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]

Personalization & Experimentation: Better Together


Personalization & Experimentation: Better Together

Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times.  There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]

Why Experimentation is Key to Digital Competitiveness


Why Experimentation is Key to Digital Competitiveness

Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More


Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization. We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where […]

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success


Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]