Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How Early Adopters are Seeing Big Experimentation Impact


How Early Adopters are Seeing Big Experimentation Impact

Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s multi-touch, hyper-competitive, lightning-paced digital marketplace. However, the practice of experimentation has become increasingly valuable in helping companies to solve this dilemma by allowing them to test, iterate, and ultimately double-down on the tactics that are […]

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

4 UX Trends You Should Be Implementing on Landing Pages


4 UX Trends You Should Be Implementing on Landing Pages

There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer you what was promised in the ad. People are impatient. If your landing page doesn’t correspond to the ad they clicked or they can’t easily see the benefits offered and […]

Why Experiment Server-Side?


Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]

Enhancing Optimizely X with PCI Compliance


Enhancing Optimizely X with PCI Compliance

The total volume of online transactions has grown at breakneck speed over the last decade, and is showing no signs of slowing down, as consumers increasingly purchase products, services and content on the web. In fact, it is estimated that there will be over 2 billion digital buyers worldwide by 2019. However, shopping-cart abandonment is […]

Volaris: Building an Optimization-Driven Company Culture


Volaris: Building an Optimization-Driven Company Culture

Volaris, an ultra low-cost airline based in Mexico City that transports an average of 15M travelers annually. Volaris’ commitment to customer service and the company’s deep understanding of their travelers’ needs distinguishes them from other airlines. However, being the second largest airline in the region, the company faces stiff competition from rival airlines looking to […]

How to Solve the ‘What Should I Test?’ Problem


How to Solve the ‘What Should I Test?’ Problem

One of the most common and mundane questions people ask about conversion optimization is “what should I test?” Usually, this is the wrong question to begin with. Good experimentation tends to be hypothesis-driven, led by quality research and a solid reason for experimentation. Starting off with the “what should I test” question tends to lead […]

4 Growth Hacking Tips from the Experts


4 Growth Hacking Tips from the Experts

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd,  we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights  below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

Building Optimizely’s Developer Community


Building Optimizely’s Developer Community

Ever find yourself lost in aisle and bin numbers at an Ikea? Would it be easier to Venmo a co-worker via Slack? Want to send a selfie to the cloud? I’ve tried to solve some of these ‘problems’ while learning new technologies and educating developers. It’s always fun solving pain points by using an API […]

Optimizely Acquires Experiment Engine


Optimizely Acquires Experiment Engine

We are excited to announce today that we have acquired Experiment Engine! Experiment Engine offers tools and services that help teams manage their experimentation programs. Together with Experiment Engine’s tools for experimentation project management, reporting, and program oversight, Optimizely will now be even more powerful for enterprise companies to run experiments, share information and innovate […]