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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Experience Optimization Evolves To Keep Up with Advanced Enterprises


Experience Optimization Evolves To Keep Up with Advanced Enterprises

According to new research from Forrester1, leading enterprises have consolidated online testing and personalization techniques such as behavioral targeting and recommendations into centers of excellence to achieve one common goal: to optimize digital experiences across the entire lifecycle of customer engagement. Professionals responsible for optimizing customer interactions – such as marketers, customer service teams, product […]

Leveraging Interaction Effects in A/B and Multivariate Testing


Leveraging Interaction Effects in A/B and Multivariate Testing

“Interaction effects”. This phrase can strike fear into the heart of anyone who has contemplated running multiple concurrent A/B tests. At best, experimenters view interaction effects as an inconvenient reality which forces them to consider making experiments mutually exclusive. At worst, interaction effects can make it difficult or impossible to interpret the results of concurrent […]

Optimizing digital experiences in the age of GDPR


Optimizing digital experiences in the age of GDPR

The General Data Protection Regulation (GDPR) of the European Union (EU) has been in the making for seven years. The regulation that creates a single data protection regime across all member states of the EU finally came into effect on 25 May. It is still early days to say what the interpretation of the requirements […]

Opticon18 Is Right Around the Corner!


Opticon18 Is Right Around the Corner!

Opticon18 is officially less than 100 days away! We’re now only 95 days away from the top digital experience optimization conference of the year, and this year, we’ll be seeing you at The Cosmopolitan in Las Vegas from September 11th to 13th. You won’t want to miss what we have on the agenda. The top […]

9 Psychological Pricing Tactics To Test on Your E-Commerce Store


9 Psychological Pricing Tactics To Test on Your E-Commerce Store

Pricing and finding the most appropriate online pricing strategy are important to everyone, especially in the world of e-commerce. Price influences the consumer’s likelihood to purchase. Price your items too low and you run the risk of losing significant profit. Price your items too high and you run the risk of alienating your customers. You […]

Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity


Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity

This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosing […]

How Experimentation Helps Employsure to Better Understand Customers


How Experimentation Helps Employsure to Better Understand Customers

Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers.  This not only […]