Optimizely Personalization is Here

Optimizely Personalization Editor

Today, we’re taking a major step in making personalization accessible to every business by announcing the general availability of Optimizely Personalization. We’ve taken the nebulous concept of personalization and broken it down into something that any business can get value from. We’ve built a solution that integrates each aspect of personalization in one seamless workflow. We believe our new product will do for personalization what we did for A/B testing: unlock the potential of an emerging innovative practice and make it accessible to companies of all sizes.

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

Mobile app conversions

Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.

Optimizely Named Industry Leader in Online Testing

Optimizely Leader in Online Testing Forrester Wave

Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.

7 Tips for Retailers to Personalize Their E-Commerce Strategy

City of Philadelphia.

The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier


Blick, the leading online and print tabloid in Switzerland, has boldly ventured into unchartered territory for most in the media industry: editorial A/B testing. By experimenting with headlines and teaser images, Blick’s editorial team is able to better understand what readers are most interested in, in real time.

50 B2B Lead Generation Ideas from the Experts


Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

How Discovery Drives TV ‘Super Fan’ Engagement and Ad Viewability


Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet.

The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.

5 Issues 97% of Testing Teams Want to Fix


Chances are, if you’re an optimizer at heart, you’re experimenting with just about everything. In our recent benchmark report survey, we asked optimizers at companies of all sizes and industries – what would you change about your optimization efforts, if anything? Only 3% of respondents said they wouldn’t change a thing about their optimization efforts. Learn what they shared and how you can take action to improve your own testing.

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

mobile app development tips

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.

3 Technology Trends That Are Transforming The Customer Experience

technology trends changing the customer experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.

At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.

How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.