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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimize for Speed with Performance Edge


Optimize for Speed with Performance Edge

Performance Edge for Optimizely Web is now generally available. This is a giant leap forward in experiment performance. The new product makes experiments run faster by moving processing from the browser to the edge (CDN). In our testing, we’ve seen experiments using Performance Edge have a median load time of 50 milliseconds (faster than the […]

Using Multi-Armed Bandits During the Holidays


Using Multi-Armed Bandits During the Holidays

If you’re like many of Optimizely’s customers, testing during the holiday season can be scary and even taboo. This is why so many of our customers institute a Holiday Freeze (a topic on which we also have thoughts). Black Friday and Cyber Monday are table stakes and the risk of running a failing variation is […]

Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing


Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]

Optimizing Dreamforce: A Note from Our Chief Product Officer


Optimizing Dreamforce: A Note from Our Chief Product Officer

I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing […]

Experimentation: What’s in it for Backend Developers?


Experimentation: What’s in it for Backend Developers?

An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]

3 Tips on Using Your Marketing List to Outperform Your Goals


3 Tips on Using Your Marketing List to Outperform Your Goals

An email marketing list typically includes a list of names, email addresses, and perhaps other information like location, industry, or titles.  All of this data can be used to create email campaigns that allow marketers to directly message a given audience. I’m sure we’ve all been on the receiving end of one of these email […]