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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Building Experimentation into your Content Creation Process

Building Experimentation into your Content Creation Process

When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run.  The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]

Atlassian, Visa, & Wolverine Share their Experimentation Secrets

Atlassian, Visa, & Wolverine Share their Experimentation Secrets

Welcome to Digital Change Agents — a new webinar series from Optimizely. Tune in for an inside look at world-class experimentation teams. The marketer’s role is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on hunches to drive us forward. We must replace […]

To Move Faster, Experiment More

If you’ve ever had to forecast a deadline for a software project, you’ll be all too familiar with Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law. So it’s no surprise that every product development team wants to be more “agile.” To the naive CTO, “agile” is just […]

Optimizely Program Management Now Generally Available

We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]

A/B Testing SMS with Optimizely

With 2018 just around the corner, your company will likely be exploring new channels to reach out to your customers. Before you rush off to start a podcasting channel, create video ads, or rebuild your mobile app from scratch, take a moment to consider improving your company’s mobile text messaging (SMS) channel. Around 80% of […]

Optimizely is Now ISO 27001 Compliant

Data security is imperative to Optimizely and its customers. We continually strive to be best in breed and are delighted to provide this consistent high level of expertise when it comes to protecting all data. With the recent high-profile security breaches, all industries must demand higher levels of security. In particular, regulated verticals like FinServ, […]

Accelerating Innovation for OneMain Financial

Founded in 1912, OneMain Financial is the largest personal loans provider in the United States. Contributing to the company’s longevity is a drive for continuous reinvention and innovation: OneMain Financial stays relevant to its market by making holistic business decisions around its product and marketing strategy. The company provides personalized, best-in-class service at their 1,600+ branches, […]

Experimenting with Engagement Metrics at the BBC

Experimenting with Engagement Metrics at the BBC

This post originally appeared on the BBC Data Science Blog. When speaking of optimization, most of us will think about increasing conversions and revenue in e-commerce, otherwise known as CRO (conversion rate optimization). More and more though, media and services brands are using experimentation as a means for increasing customer engagement and fostering loyalty; focusing […]

Minimizing Technical Debt Using the Factory Pattern

Why this approach? Experiments using Optimizely X’s Full Stack SDKs are typically implemented by using conditionals in your codebase to decide between feature variations.  As experiments progress and clear winners from experimentation emerge this conditional code can create technical debt, once competing variations are no longer needed.   This method also creates dependencies between the […]