How Testing Everything Transformed Blu Dot’s Retail Business


Bludot.com

Blu Dot tests everything. Really. I know what you’re thinking. Is testing everything possible? Is it even practical? The answer is yes on both counts. This is the very true story of a company that, within two years, evolved from never having conducted a split test to an organization that is continuously developing, prioritizing and validating hypotheses—big and small, broad and targeted.

How to Wisely A/B Test WordPress Headlines With Optimizely

Wordpress Headline A/B Testing

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.

The 2015 Optie Award Finalists (aka the Oscars for Optimization)

Optimizely Optie Awards

Drumroll, please. The ballots are in, and we are excited and honored to announce the finalist for our 2015 Optie Awards!

The Optie Awards recognize and celebrate the spectacular work of Optimizely customers and the achievements they’ve made through experience optimization. I was lucky enough to read through all of our Optie submissions, and am humbled and impressed by the amazing accomplishments of our customers.

Gauging Phineas: 6 Heuristics Applied to Experiment Hypotheses


Fall leaves

The story of Phineas Gage is one you may have heard in a college neuroscience class. While setting a powder charge in a rock outcropping, Phineas’ tamping iron unexpectedly sparked. The explosion propelled the 3 ½-foot iron bar into Phineas’ head—in through his left cheek, through his frontal lobe behind his left eye, then out through the top of his skull. Somehow, he survived.

So why would I write about this topic on a blog about optimization? Well, today’s marketing and product professionals would be wise to incorporate the “Phineas Gage” persona into their optimization strategies because his post-accident behavior is shockingly similar to the that of the average web visitor.

Optimizely’s Path to Japan

Tokyo Skyline

Since its inception, Optimizely has had ambitions of building a hundred-year company, a firm that will outlast all of us that work here. That is why, far earlier than many of our peers, we invested in and expanded our global footprint with an office in Amsterdam. This investment in the EMEA region has proven fruitful and is a key reason Optimizely is the global leader in experience optimization. In order to develop and solidify this position, we knew we needed to expand into Asia, but the question was where, and when. As I sit in my Tokyo apartment, I’m excited and humbled to share a bit about the path Optimizely took in opening our first office here in the Asia-Pacific region.

How Smarter Travel Doubled Revenue by Optimizing a Booking Funnel Landing Page


travel icon

One of the most important components of a successful optimization program is velocity – the ability to build a test, run it, collect data, and put that data into action quickly. Velocity helps optimization programs gain traction and garner executive support. The faster you get up and running, and the faster you can build and execute tests, the faster you can start proving value with results. BONUS: It can also make a whole lotta cash money. Take Smarter Travel’s story, for instance.

6 Reasons Optimizely Partners Can’t Miss Opticon 2015


Opticon 2014 Keynote

The excitement leading up to Opticon is palpable. With 70+ expert speakers announced and more to come, we couldn’t be more pumped about what Opticon 2015 will offer the optimization industry. As an Optimizely partner, you can expect a wealth of networking, collaboration and celebration of customer successes at Opticon.

In the spirit of partnership, we want to share 6 reasons why Opticon is a can’t miss event for our partners.

A Mobile Website Optimization Case Study: Hotwire’s Cars Page


android phone

This is the last post in a three-part series about the optimization program at Hotwire, an Expedia, Inc. company.

At Hotwire, mobile apps and mobile web experiences are a core part of how travelers book flights, hotels, and car rentals. Travel customers’ research and booking needs are uniquely mobile, and their on-the-go experience should help them meet their goals quickly and seamlessly.

When Hotwire’s Lead Product Manager for Site Optimization started working with the Cars line of business to optimize their conversion funnels, the Cars mobile website experience hadn’t been updated for several years. This is the story of how they optimized it.

5 Tips on Selling the Gift of Conversion Optimisation to Your Boss


Give the gift of optimization

Picture this: you are a superhero and you have a gift for your boss that will improve the entire company — it’s conversion optimisation. Conversion optimisation is one of the most impactful strategies marketers can employ to drive substantial growth of a business. Despite this, convincing senior management of a new strategic and ongoing process is often more challenging than it should be.

In this post, we provide tactical takeaways to help you sell CRO to your boss.