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Tips & Tricks for Building Your Experimentation Program

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Today, we’re delighted to announce our expansion into the Asia Pacific region, opening up our new regional headquarters in Sydney, Australia. The new office is Optimizely’s fifth global location outside of the U.S. and will allow us to provide greater support to local customers, while also enhancing our 24/7 global customer support offering

We’ve seen some great momentum in the Australian market with a strong, growing customer base including innovative companies such as Atlassian, Optus, AGL Energy, Chemist Warehouse and Fox Sports. Together, we’ve optimized customer experiences for more than 28 million users a month – that’s more than the Australian population.

The new regional office and local team will further this momentum and empower more Australian businesses to adopt an experimentation culture to drive innovation and exceptional customer experiences across all their digital channels, both on and offline. This will allow our customers to strengthen their competitive position against both incumbent and challenger brands.

We are also seeing considerable uptake by businesses in industries with more traditional business models such as, utilities, superannuation, health insurance and telecommunications. These industries are under threat by increased competition from new and more agile players, which is why they’re turning to Optimizely in order to innovate at speed.

We chose Australia to be our APAC home because of the increasing demand for innovation from business across sectors, strong organic growth in the market and talent density throughout the region.  

Our three core focus areas for the new office will be:

  • Ensuring we have adequate support for our existing client base
  • Hiring and scaling the local team
  • Servicing customers from further afield

Ultimately the new office will serve as our hub for the Asia Pacific region, and we are incredibly excited to see what we will achieve in partnership with our customers. If you’re interested in working with us in the Asia Pacific region, get in touch

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