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A/B Testing Case Studies

One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.

Farfetch Uses Data to Help Boutiques Adapt, Innovate, and Go Faster

Farfetch Uses Data to Help Boutiques Adapt, Innovate, and Go Faster

Q&A with Luís Trindade, Principal Product Manager of Experimentation With over thirteen years of founding start-ups, mentoring, building ProductTank Lisbon, and leading data-driven product development, Luís Trindade has a wealth of knowledge that he’ll be sharing live on May 20th at Optimizely’s Test and Learn, a virtual summit with leading experts on progressive delivery and […]

How OpenDoor Improved Page Load Speed with Experimentation using Cloudflare and Optimizely

How OpenDoor Improved Page Load Speed with Experimentation using Cloudflare and Optimizely

At Optimizely, we love being able to highlight innovative use cases by our customers to help the community learn new ways and approaches for experimentation. Opendoor documented and shared an amazing use case about how they leveraged Optimizely and Cloudflare to run incremental experimentation and get data driven about determining the best landing pages. After […]

How 23andMe Improved UX and Web Page Speed

At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]

6 Experimentation Secrets from Airbnb and Uber

Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]

Atlassian Harnesses the Power of Experimentation

Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]

How Experimentation Helps Employsure to Better Understand Customers

How Experimentation Helps Employsure to Better Understand Customers

Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers.  This not only […]