One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.
At Compass, we are trying to redefine the real estate industry through technology. Our tools are used by 15k+ real estate agents, and our web apps are being used by millions of users everyday. With over 300 people in product and engineering department, we need to be careful and efficient with each feature release. In […]
Q&A with Luís Trindade, Principal Product Manager of Experimentation With over thirteen years of founding start-ups, mentoring, building ProductTank Lisbon, and leading data-driven product development, Luís Trindade has a wealth of knowledge that he’ll be sharing live on May 20th at Optimizely’s Test and Learn, a virtual summit with leading experts on progressive delivery and […]
At Optimizely, we love being able to highlight innovative use cases by our customers to help the community learn new ways and approaches for experimentation. Opendoor documented and shared an amazing use case about how they leveraged Optimizely and Cloudflare to run incremental experimentation and get data driven about determining the best landing pages. After […]
At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]
Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]
Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]
Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]
Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers. This not only […]
uno Home Loans is on a mission to simplify paths to homeownership for Australians. The company aims to bring choice, transparency, control, and automation to consumers. The financial services leader helps consumers access real-time home loan rates based on their personal needs. “uno is an interesting business in that we have two parts to what […]
Founded in 1912, OneMain Financial is the largest personal loans provider in the United States. Contributing to the company’s longevity is a drive for continuous reinvention and innovation: OneMain Financial stays relevant to its market by making holistic business decisions around its product and marketing strategy. The company provides personalized, best-in-class service at their 1,600+ branches, […]
