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A/B Testing Case Studies

One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.

How Experimentation Fuels a Winning Customer Acquisition Strategy

How Experimentation Fuels a Winning Customer Acquisition Strategy

When growing your business, you need more than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable in the long run.

But how do you find the right customer acquisition opportunities without burning through budget or over-investing in the wrong channels?

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.

Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?

How We Got Our Client to Care About Optimization with a CTA Button Test

How We Got Our Client to Care About Optimization with a CTA Button Test

Perhaps you’ve seen the movie, “A Christmas Story?”

If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up highly annoyed and disappointed thanks to the realities of marketing. Sound familiar? You’re not alone. Here’s a tale of our own disappointment—and how we turned it around.

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

B2B Case Study: A Radical Lead Generation Form Redesign

B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…

How 5 Retailers Increased Online Sales Through Optimization

How 5 Retailers Increased Online Sales Through Optimization

Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies.

In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.

3 A/B Testing Case Studies on Seeking The Global Maximum

3 A/B Testing Case Studies on Seeking The Global Maximum

As the following case studies reveal, there are huge wins to be had from thinking big and being open to questioning the status quo. There are also important revelations lurking in smaller tests that can point the way to a major redesign. And sometimes testing is the only way to find true north amidst the chaos and confusion of major changes.